JUDOOR, a traditional Libyan clothing brand, collaborated with ICON CREATIVE HOUSE on a project where I worked on visually expressing the brand’s identity through sand simulation. The idea was inspired by the Libyan desert, using dynamic sand movements to reflect the essence of the brand. I also incorporated traditional Old Tripoli city patterns into the simulation to highlight Tripoli’s cultural identity.
The video was used in an advertisement for JUDOOR's participation in the “Ana Arabia” exhibition during Riyadh Season in Saudi Arabia, showcasing the brand with a strong cultural and visual identity.
Highlights
Credits:
Agency: ICON CREATIVE HOUSE
Director: Feras Attaher
3D motion: Mohammed Alqimmi
Sound design: Feras Attaher
