Following the initial brand guidelines established by leadership, I stepped in to lead and direct the overall social media art direction for TOMOOH Group and its four specialized subsidiaries: Ezone, EzonePay, Watti, and E-Media.
My role was to translate the foundational brand rules into a dynamic, production-ready social media design and motion graphic system. The objective was to build a cohesive visual ecosystem that gives each subsidiary its own distinct personality while staying rooted in the core identity of the TOMOOH parent brand.
01. Ezone — E-Commerce Platform
The Libyan alternative to Shopify. Ezone empowers entrepreneurs and businesses to easily build and manage professional online stores with seamless integration to local payment gateways.
Social Media Focus: Platform features, ease of store setup, user experience, and local market integration.
02. Ezone Pay — FinTech & Digital Wallet
A modern financial technology solution offering digital wallet services and seamless payment gateway integration for any e-commerce platform across Libya.
Social Media Focus: Security, transaction speed, digital wallet convenience, and merchant integrations.
03. Watti — Logistics & Delivery Solutions
A reliable delivery service operating across Libya, providing fast, seamless, and efficient last-mile logistics for online stores and businesses.
Social Media Focus: Speed, reliability, package tracking, and coverage across Libyan cities.
04. E-Media — Media Production & Influencer Marketing
A creative agency that helps e-commerce brands elevate their marketing through original content creation, professional video production, and strategic influencer collaborations.
Social Media Focus: Visual creativity, campaign showcases, behind-the-scenes, and influencer partnerships.
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